Marketing
Marketing
Social media, Pinterest, email marketing, and how to build an audience off Etsy.
How Pinterest Drives 60% of My Etsy Traffic
One seller's strategy for turning Pinterest into a consistent, free traffic machine for her Etsy shop.
Lauren Park·9 min read
Build a Brand, Not Just a Shop: The Etsy Seller's Guide to Standing Out
Thousands of sellers make similar products. Branding is what makes buyers choose you, remember you, and come back. Here's how to build it.
Nina Osei·8 min read
TikTok Made Me Buy It: How Etsy Sellers Are Winning with Short-Form Video
TikTok's #etsy hashtag has billions of views. Here's how real sellers are turning 60-second videos into thousands in sales.
Zoe Williams·6 min read
Etsy vs. TikTok Shop: Where Should You Actually Be Selling in 2026?
TikTok Shop has gone from experiment to genuine threat. Here's an honest comparison of both platforms and the strategy that's working for sellers who use both.
Keiko Tanaka·9 min read